Sunday, February 17, 2013

Homework for 2/19 Part III

If you're just coming to the blog, I suggest you watch the videos (in Parts I and II) before responding to this post.  Reading this post might actually be a good prelude to watching the videos in the other posts; I think this will be most effective if you write here after watching the videos.

Is there a difference between "purpose" and "mission"?

As I was surfing around looking at articles and posts related to purpose, mission, values, visions, and goals, it became clear that while some people use "purpose" and "mission" as synonyms, others do not. I wrestled with that for quite a while; what I realized is that I've never made a distinction between the two in my own life.

I finally got it.  (The language below is adapted from several places.)

Your purpose (or your organization's purpose) is why you do what you do.  As I told you, my purpose (which I was thinking was also my mission) in life is "empowering people to be self-expressive, creative, and spiritually connected."

Your mission, flowing from your purpose, is how you (will) fulfill that purpose.  So in my case, I introduce people to their ability to improvise (expressing themselves by creating and connecting with others in a supportive, non-critical [i.e., loving] atmosphere), to lead drum circles  and to develop their own interpretive voice when playing classical music.  I also do it by teaching this class.

So, as you see, I now have the opportunity to write a mission statement, and I'll do that by Tuesday's class.  (I need to catch up with you all!)

Writing prompt #1:  Rewrite your mission statement as a purpose statement and a mission statement.  

The next step in this class is to develop a vision of what it will look like when you are fulfilling your purpose by engaging in your mission.

A vision statement

I've always thought about "vision" as synonymous with "goals."  And "vision" is used that way by many people. A number of business people and career consultants find it valuable to make a distinction between purpose, mission, and vision, and to get them set before setting goals.  Consultant Lisa Petrilli gives a great example.

I shared with Greg the following example that might be developed by a nephrologist (kidney doctor): 
Purpose: To heal 
Mission: To eliminate the need for human donors for people who have kidney failure, because many don’t receive a transplant in time 
Vision: A world where people with kidney disease no longer need dialysis or human transplants, but are able to live a full life via another therapeutic cure 
The vision is the inspiration that keeps this doctor on the path when challenges to fulfill this daunting mission appear.  But it’s this person’s purpose in life – to heal – that leads to this particular mission and vision.  Without it, s/he will likely lose the fire to continue down the path when challenges arise.

That makes it very clear, and I find it very useful.

So--no surprise--let's write vision statements, too.  Next will be specific goals, and developing a project that you can complete all or a significant part of this semester.  It's fine to be thinking about long and short-term goals and a project or projects.  Lisa has a great post on the importance of a vision that shapes the goal-setting process, using the famous "I Have a Dream" speech by Dr. Martin Luther King, Jr. as an example.

Writing prompt #2: Write a vision statement to add to your purpose and mission statements.  

Share your responses to both writing prompts in a comment.

Final thought:  I articulated my purpose long after I started living it.  I was able to write it down in part because I looked at what I loved doing, and was doing.  I'll say it over and over: these may be works in progress.  Writing something down, searching your soul, is work well worth doing. Asking the questions of yourself is more powerful than any particular answer. Ideas for a project or projects may come first, and in the midst of doing them you come to understand what your purpose, mission, and vision are.

Final thought #2: You're welcome to add comments about the two posts I've linked to.

Saturday, February 16, 2013

Homework for 2-19 Part II

Another video.  A bit longer, but it's fascinating to see purpose being discussed in business context.  One thing I'm struck by as I watch it is that many flailing/failing arts organizations (and individuals) do not have a clear sense of purpose that engages and energizes their staff, musicians, and audiences.  We talked about the Proctor and Gamble mission statement in an earlier class, so it's great to see this being discussed.

Frankly, I have mixed feelings about how genuinely purpose-driven the Old Spice campaign is; it's definitely a great example of effective 21st-century imaginative, interactive, and purpose-related marketing.  What do you think?

With the feminine protection campaign, I see more genuine purpose, especially as it is linked to keeping young people in schools. (I see I'm wrestling with the idea of huge multinational corporations being genuinely committed to making the world a better place.)

And how about the Olympics ads?


Watch it and comment on it!

Homework for 2/19 Part I

I just found this video, and given our discussions about values, purpose, and mission, it's well worth watching. So watch it, and the video below. Then add a comment about what you found most interesting. Daniel Pink talks about autonomy, mastery, and purpose. How do they apply to your future, and to being an entrepreneur?



Then watch this (much shorter) video.  What is your reaction to them?  Would you ask these questions or rewrite them?  (Add your response in your comment.)



Two questions that can change your life from Daniel Pink on Vimeo.


Tuesday, February 12, 2013

Shaw Quote

This is the true joy in life, being used for a purpose recognized by yourself as a mighty one. Being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy. 

I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it what I can. 

I want to be thoroughly used up when I die, for the harder I work, the more I live. 

I rejoice in life for its own sake. Life is no brief candle to me. It is a sort of splendid torch which I have got hold of for the moment and I want to make it burn as brightly as possible before handing it on to future generations.

George Bernard Shaw (from Man and Superman)

Monday, February 11, 2013

For Tuesday 2/12: Mission Statements

Here's the blog post I thought I had put up:

Questions are more important than answers.  At least some questions are.

Maybe, then, I should put that as a question.  Are questions more important than answers?

If you live with the question, "What is my mission in life?", amazing possibilities open up.  There is, after all, only one of you.  What impact are you going to make?

Just as we don't expect you to finalize a prioritized set of values for the rest of your life in the second week of a class, we don't expect you to carve your personal mission statement in stone, either.  Articulating a mission statement is, nevertheless, deeply powerful.  The list of values you developed for last week's class can be a big help as you develop a mission statement.

Here are the examples in the book I showed you on Thursday, Where Will You Be Five Years From Today?

  • Walt Disney: My mission in life is to make people happy.
  • Eric Schmidt, CEO, Google: My mission is to collect all the world's information and make it accessible to everyone.
  • Anitra Freeman, Artist: I believe creativity is the essence of being human.  I believe I make myself, and I won't buy my soul off the rack.  
  • Phil Knight, Founder, Nike: My  ission is to bring inspiration and innovation to every athlete in the world.
  • Rebecca Jones, Rancher: My life's mission is to protect and save early American farm animals such as the American Guinea hog and the Ben Franklin turkey from extinction.
The summer concert series I organize has this mission: "Bringing the community together with friends making music for friends." 

Over in Indy, we can read, "The mission of the Indianapolis Symphony Orchestra is to inspire, entertain, educate and challenge through innovative programs and symphonic music performed at the highest artistic level."

How to find a mission statement?  Google the name of an organization and the word "mission." 

If you have time to do this before class, copy and paste the mission statements into a comment. I suggest you find one of each of the following:
  • an opera company
  • a symphony
  • a school
  • a business
  • a performer
 If you don't have time before class (which would not be surprising), BRING YOUR LAPTOP.

Tuesday, February 5, 2013

For Thursday 2/7: Values

On Thursday, bring in a list of your top five values. 

Here are some activities to help you develop the list.  Keep in mind that there isn't a right set of values.  As you evolve and grow, your sense of your values will as well. 

We talked a lot about Steve Jobs today.  Here's a short video of him talking about why it's so important for an organization to have clear values and a sense of mission.  Watch it:



Pretty powerful, isn't it?  He touches on some important issues we've already discussed.  "Vitality and relevance."  Something that we in classical music need to keep remembering.  Listen to him talk about Nike's values, and why they didn't show products in their ads. 

And then he talks about Apple:

"What we're about isn't making boxes for people to get their jobs done . . . we believe that people with passion can change the world." 

Think about that.  People with passion can change the world.  One of questions we live with in this course is how do you want to change the world?  

There's a great small book called Where Will You Be Five Years From Today? by Dan Zadra. Turn down the volume on your headphones or speakers, then click on that link, and watch the video.  A lot can be done in five years!

Then go to the Amazon link and look at the sample pages. Here are the examples of values that Zadra lists:
  • Family
  • Friendship
  • Health
  • Wealth
  • Learning
  • Sustainability
  • Career
  • Community
  • Faith
  • Integrity
  • Art
  • Free Time
  • Creativty
  • Adventure
  • Love
Does that list bring any others to mind? Then in addition to the brainstorming you were doing in class today, answer these questions that Dan Zadra, the author, poses to help you identify your values:
  • What are the three things I like most and least about myself?
  • Who is the happiest person I know? [And why do you think (s)he is so happy?]
  • Who are the two people I like and respect the most and why?
  • Who am I? 
Other questions that can help you discern your values, from the Mindtools site (there's also a long list of values on the page I linked to):
  •  Identify the times you were happiest: What were you doing? Were you with other people? Who? What other factors contributed to your happiness?
  • Identify the times you were most proud: Why were you proud? Did other people share your pride? Who?
  • Identify the times you were most fulfilled or satisfied: What need or desire was fulfilled? How and why did the experience give your life meaning?
(There's also a cool interactive tool at http://www.mas.org.uk/quest/ivp2.htm.)

Write down your answers.  Share some or all of your answers to the questions above in the comment section below.