Visit with Joseph Horowitz--what was most interesting?

What was most interesting (or stimulating) for you in our conversation with Mr. Horowitz?  Add a comment.

Videos and other links, part I

Some videos to illustrate some of the ideas I'm hammering at you:

We live in a global, international, multicultural culture.  Cultures are cross-fertilizing, birthing new artistic languages.  One of the great experiments in this area is the Silk Road Project, started by our friend Yo-Yo Ma.  Here are a couple of videos, one of a concert, and one exploring the collaborative process.  What would you call this music?  I don't think you can label it.

We discussed Mike Block, the cellist who arranges much of the Silk Road Project's music.  Mike is a fine classical cellist, plays folk and rock music, is a singer-songwriter, and a concert organizer himself.  He's now teaching at Berklee, on top of all that.  

In the opening of the Afterword, Joseph Horowitz describes Steve Reich's 70th-birthday concert at Carnegie Hall, featuring Music for Eighteen Musicians.  Here's a short video, which I love, because it's about a midwestern college new-music ensemble learning this piece:

I also love this video because it's a great video, and it's important for us to recognize that in a YouTube era, we need videography skills--or partners.  Speaking of video, look at this:

(Hmm . . . I can't get another video to embed, even in a different browser.  The link is http://www.youtube.com/watch?v=R6X_IhgJLzA, to another Reich piece, performed by Maya Beiser and a number of video versions of herself.)

Post-Classical Music and Joseph Horowitz (class visitor on Thursday)

Thursday, we'll be joined by Joseph Horwowitz.  You'll get the most out of the discussion if you are familiar with his main ideas and his accomplishments.  

Aside from being a brilliant thinker and concert organizer, Mr. Horowitz is a great example of a musical entrepreneur who has a "portfolio career."  I know him well enough to know he's more interested in big ideas and the history which illustrates them (and which those ideas explain) than he is in talking about himself.  I am, nevertheless, going to focus as much as possible of our discussion on his career, the qualities that have made him successful, and what he observes in others successful people.  

So, reading assignments:

1) Joseph Horowitz biography, on his website.  (You'll see it could use a little updating.  It's very long, but wade through the entire thing--what amazing things he has done.)

2) The Afterword to his book Classical Music in America.  I'll be adding more to point out key ideas as today goes on, but if you want to start reading it, here you go.

3) Mr. Horowitz's definition of "post-classical" music, which he provided for a symposium here at DePauw in 2007:

The 19th century Boston critic John Sullivan Dwight, who more than anyone else defined “classical music” for Americans, did so in juxtaposition with “popular music,” with the concomitant notion that classical music was supreme. (Dwight called Stephen Foster’s “Old Folks at Home” a “melodic itch.”) Dwight’s understanding of “classical music” illustrates why this term is poisonous today; it implicitly deprecates popular and indigenous music of every kind, Western and non-Western. We are challenged to find a term to replace it. For some time, I have opted for “post-classical” to designate a new and more variegated musical landscape into which classical music fits. I consider Philip Glass and Gidon Kremer “post-classical” musicians, and so are many others who matter nowadays. The term has been picked up with some alacrity by others.

4) For that same event, I wrote my own definition of "post-classical."  Here it is:

What is  the “post-classical” world, and why should music educators be interested in it? That’s a question more easily asked than answered,and one that the symposium will explore. 

A preliminary answer is that the “classical” paradigm is one which sees the Western art tradition as superior to others, while the emerging post-classicalworld is fundamentally multi-cultural, embracing non-Western and Western popular traditions to one extent or another. The classical paradigm emphasizes the performance of great works of the past, while the post-classical paradigm is centered in music of the present. The classical paradigm emphasizes acoustic, unamplified performances in traditional concert halls and opera houses; in the post-classical world, there is a growing use of amplification, multimedia presentations, and non-traditional (for classical music) performance venues. The classical tradition emphasizes the values of Werktreue (being true to the work) and Texttreue (being true to the text). The emerging post-classical world embraces improvisational elements (influenced by non-Western and Western popular musics) as well as performances of works in the classical canon that are freer interpretations and reinterpretations of those works than were often encouraged in earlier generations.

So, let's look at some key ideas:

• "Classical" music as understood in America was defined in many ways by what it was and is not: the increasingly popular forms of folk and commercial music, and non-Western music.  Classical music was seen as superior to other forms of music. Even people who didn't like it used to acknowledge that it was, at least in theory, better than the music they actually liked.   I've never seen anyone successfully define "classical music."  To some up, different from and better than other musics.  And I think the operating understanding of classical music is (my words) "the fully-notated art-music works of the common-practice period, those works that preceded them, and those which evolved in response to them while maintaining the notion of complete notation." 
• In the new "musical landscape," classical music "fits" into a wider picture.  It no longer dominates.  As a matter of fact, one of the challenges we face today is communicating the power and excitement of classical music. So many people think it's boring (and often we play it in a boring way).  
• That "wider landscape" includes all forms of popular, folk, and non-Western music. 
• Performances of classical music are being influenced by these other forms of music.

What neither Horowitz's definition above nor mine emphasizes is this:

• The distinctions between musical genres and musical cultures are evaporating; for many of the musicians, especially creative musicians, of the generation immediately preceding yours, they no longer make sense. This is illustrated quite well in the comments from John Adams on page 7 of the Horowitz Afterword. "I don't want to sound arrogant, but my intuition is that the really interesting young composers . . . are best when . . . they write for their own unique ensembles -- and these have more in common with alternative rock than they do with the European 'classical' tradition."
• During the 20th century, a classical-music industry developed.  For many reasons, including the fact that so many composers were writing in atonal styles that mass audiences resisted, that industry came to center on star performers, both conductors and soloists, who could be marketed like Hollywood stars and generate enormous revenue through radio (and then television) advertising, sales of recordings, and ticket sales.  What Horowitz calls a "culture of performance," rather than one of creation, developed in classical music.  In the 18th and 19th centuries, the great performers were also composers.  The star performer of (primarily dead) other people's music is a 20th-century phenomenon.
• In this new era, while a few of these classical-model performers are maintaining careers, the most successful young artists are again composer-performers, composer-arrangers, or performers working closely with composers and arrangers.  Going back to the future, we are once again in a culture of creation (in which older works have a role but less and less of a dominating one).  

4/18: Social Media and Branding

If you have time, skim through this New York Times (NYT) profile of musician Maria Schneider, Prarie Jazz Companion.

I find it very interesting that the title in the URL is "How Maria Schneider Reinvented the Classical Sound." (Italics mine.) The article itself is by the young NYT music write Zachary Wolfe, who writes primarily about classical music, and is not one of the Times's jazz/pop writers.

Schneider, who studied at mainline music schools (U of Minnesota, Eastman, U of Miami), has been best known as a jazz/big band arranger and leader.  Her latest project? A collaboration with the top-of-the-classical-world soprano Dawn Upshaw, on a recording that uses the Australian Chamber Orchestra and the St. Paul (Minnesota) Chamber Orchestra. It's called Winter Morning Walks.

Is it jazz?  Is it classical?  There's probably no answer, because we have entered what Joe Horowitz terms a post-classical era, one in which not only has the hierarchy of musics (ie., musical genres) disintegrated, but also the very idea of distinct musical genres no longer has controlling force.  For now, we (in this class) are just calling this "21st century music."

It used to be that most classical musicians looked down at jazz.  Look at how different things are now. Dawn Upshaw asks a jazz composer to write for her. 

She [Schneider] worked for years to flesh out the orchestral elements in her style of jazz, through her debut, “Evanescence” (1994), a combination of brassiness and lightness; “Allegresse” (2000), with its Brazilian accents; and her 2004 masterpiece, “Concert in the Garden,” whose pieces have the sweep and drama of tone poems. But what she had not done until recently was write for an actual orchestra, with its full complement of strings and its lack of improvisation. It was not long after “Concert in the Garden” that she met the soprano Dawn Upshaw, who came to prominence singing Mozart at the Metropolitan Opera in the 1980s and emerged as a bold advocate for contemporary music. Upshaw had gotten in the habit of attending Schneider’s band’s annual Thanksgiving-week performances at the Jazz Standard in Manhattan. 

“It was about the third year that I was there when I thought to myself, Wow, I wonder if she would ever consider writing anything for me.” Upshaw said. “I know that our worlds don’t collide typically, but what would happen if we tried to do something together?” Schneider had never incorporated lyrics before, and Upshaw sensed she was anxious. “But she was game,” she added. “And it’s one of the best musical experiences that I’ve ever had.”

Take a look at mariaschneider.com.  There's the new album, on the landing page.  (Somewhat surprisingly, Dawn doesn't have a website aimed at fans and followers, although there is a lot about her on her management's site and a smaller amount on her recording label's site.)

As the NYT article details,  Schneider decided awhile back to dispense with a commercial recording label and work with ArtistShare.  Her albums are funded by fans and backers, not by a label.  You can only get the album from ArtistShare (you can buy it through Amazon, for example, but it's actually sold by ArtistShare).

Here's the important thing.  For funders, there are a ton of videos in which they have been able to follow the creative process.

This is the age of personal connection.  Justin Kantor says if you have a personal connection with 5000 people, you don't need to worry about finding a manager, a publicist, etc., because they will come find you.  

How has Maria Schenieder been connecting?

She uses all the resource at ArtistShare, including the videos. (I just became a funder on your behalf, so we can watch some in class.)
She has an email list (there's a link on the home page of her site).
She has a Facebook page.
She has a Twitter feed. 

And that brings us to the three most common social-media ways of staying connected with your professional friends, fans, and followers:  video (usually YouTube), Facebook, and Twitter.  Blogging used to be a big thing, but it has been overtaken by Facebook and Twitter.

In class we'll look at how some other "21c" artists are using video, FB, and Twitter to stay in touch.

(Update Thursday morning)

We'll use the versatile cellist and SoM alum Jon Silpayamanant as a case study.

•   website
•  Twitter
•  Facebook
•  YouTube
•  Wordpress Blog
•  Google+
•  ReverbNation
•  Pinterest
•  LinkedIn
•  Songkick 
•  MySpace (which evidently still exists!)

Class topics for the rest of the semester

Class topics for the rest of the semester:

Thursday 4/18: Social Media and Branding


Tuesday 4/23: Post-classical/21st Century artists and ensembles

Thursday 4/25: Class visit with Joseph Horowitz, author of Classical Music in America

Tuesday 4/30: PR (including Press Releases) and Contracts

Thursday 5/2: School to Career

Tuesday 5/7: Funding and Money Management

Thursday 5/9: Presentations

 

Adventures in Introducing Yourself

The point of Tuesday's class was to help shift our points of view so we genuinely realize that the vast majority of opportunities in life come through people that we know.  If you really get this, and make building relationships a way of life, you have the most important thing any career or entrepreneurship course can give you the opportunity to discover.

Sometimes we think that if we, say, win a big competition, we'll have a big career.  

What competitions actually do is give the winner a bunch of concerts (if the competition is big enough to include concerts as part of the prize), which give the winner the opportunity to meet people. People like conductors, other musicians, audience members, and presenters.  

If those people like working with the winner, musically and personally, she'll get invited to do more performances.  Projects will emerge.  She can invite others to participate in her projects, and they'll accept.

A couple of my teachers were top prize winners in big competitions and got a bunch of high-level concerts.  One of them even had the break of a lifetime, filling in for an A-list cellist who was ill.  Both of them sabotaged their careers by being arrogant, in one case, or, in the other, reportedly making fun of the cellist he was replacing at a party where the cellist's big-name-conductor husband was present.  

Two more of my teachers had amazing, big-time performing careers.  Not only were each known for their impeccable playing, but also for their kind, professional demeanor.  No one tells stories of the "can you believe what X did?' sort about them.

So, we need to know people.

And if we need to know more people, we introduce ourselves. 

Hence the introduce yourself to 10 strangers game.  It's a skill, and like all skills, it gets better with practice. Write about your experiences in the comments section below.

Another thing to keep in mind: underneath whatever surface we present to others, almost everyone wants to be acknowledged and to connect with more people.  It's part of being human. We act like we don't care.  But we really do.  

If you haven't seen it already (it was racing through FB like wildfire last week), watch this video in which Amanda Palmer talks about connecting with people.  

Homework for 2/19 Part III

If you're just coming to the blog, I suggest you watch the videos (in Parts I and II) before responding to this post.  Reading this post might actually be a good prelude to watching the videos in the other posts; I think this will be most effective if you write here after watching the videos.

Is there a difference between "purpose" and "mission"?

As I was surfing around looking at articles and posts related to purpose, mission, values, visions, and goals, it became clear that while some people use "purpose" and "mission" as synonyms, others do not. I wrestled with that for quite a while; what I realized is that I've never made a distinction between the two in my own life.

I finally got it.  (The language below is adapted from several places.)

Your purpose (or your organization's purpose) is why you do what you do.  As I told you, my purpose (which I was thinking was also my mission) in life is "empowering people to be self-expressive, creative, and spiritually connected."

Your mission, flowing from your purpose, is how you (will) fulfill that purpose.  So in my case, I introduce people to their ability to improvise (expressing themselves by creating and connecting with others in a supportive, non-critical [i.e., loving] atmosphere), to lead drum circles  and to develop their own interpretive voice when playing classical music.  I also do it by teaching this class.

So, as you see, I now have the opportunity to write a mission statement, and I'll do that by Tuesday's class.  (I need to catch up with you all!)

Writing prompt #1:  Rewrite your mission statement as a purpose statement and a mission statement.  

The next step in this class is to develop a vision of what it will look like when you are fulfilling your purpose by engaging in your mission.

A vision statement

I've always thought about "vision" as synonymous with "goals."  And "vision" is used that way by many people. A number of business people and career consultants find it valuable to make a distinction between purpose, mission, and vision, and to get them set before setting goals.  Consultant Lisa Petrilli gives a great example.

I shared with Greg the following example that might be developed by a nephrologist (kidney doctor): 

Purpose: To heal 

Mission: To eliminate the need for human donors for people who have kidney failure, because many don’t receive a transplant in time 

Vision: A world where people with kidney disease no longer need dialysis or human transplants, but are able to live a full life via another therapeutic cure 

The vision is the inspiration that keeps this doctor on the path when challenges to fulfill this daunting mission appear.  But it’s this person’s purpose in life – to heal – that leads to this particular mission and vision.  Without it, s/he will likely lose the fire to continue down the path when challenges arise.

That makes it very clear, and I find it very useful.

So--no surprise--let's write vision statements, too.  Next will be specific goals, and developing a project that you can complete all or a significant part of this semester.  It's fine to be thinking about long and short-term goals and a project or projects.  Lisa has a great post on the importance of a vision that shapes the goal-setting process, using the famous "I Have a Dream" speech by Dr. Martin Luther King, Jr. as an example.

Writing prompt #2: Write a vision statement to add to your purpose and mission statements.  

Share your responses to both writing prompts in a comment.

Final thought:  I articulated my purpose long after I started living it.  I was able to write it down in part because I looked at what I loved doing, and was doing.  I'll say it over and over: these may be works in progress.  Writing something down, searching your soul, is work well worth doing. Asking the questions of yourself is more powerful than any particular answer. Ideas for a project or projects may come first, and in the midst of doing them you come to understand what your purpose, mission, and vision are.

Final thought #2: You're welcome to add comments about the two posts I've linked to.

Homework for 2-19 Part II

Another video.  A bit longer, but it's fascinating to see purpose being discussed in business context.  One thing I'm struck by as I watch it is that many flailing/failing arts organizations (and individuals) do not have a clear sense of purpose that engages and energizes their staff, musicians, and audiences.  We talked about the Proctor and Gamble mission statement in an earlier class, so it's great to see this being discussed.

Frankly, I have mixed feelings about how genuinely purpose-driven the Old Spice campaign is; it's definitely a great example of effective 21st-century imaginative, interactive, and purpose-related marketing.  What do you think?

With the feminine protection campaign, I see more genuine purpose, especially as it is linked to keeping young people in schools. (I see I'm wrestling with the idea of huge multinational corporations being genuinely committed to making the world a better place.)

And how about the Olympics ads?

Watch it and comment on it!

Homework for 2/19 Part I

I just found this video, and given our discussions about values, purpose, and mission, it's well worth watching. So watch it, and the video below. Then add a comment about what you found most interesting. Daniel Pink talks about autonomy, mastery, and purpose. How do they apply to your future, and to being an entrepreneur?



Then watch this (much shorter) video.  What is your reaction to them?  Would you ask these questions or rewrite them?  (Add your response in your comment.)



Two questions that can change your life from Daniel Pink on Vimeo.

Shaw Quote

This is the true joy in life, being used for a purpose recognized by yourself as a mighty one. Being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy. 

I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it what I can. 

I want to be thoroughly used up when I die, for the harder I work, the more I live. 

I rejoice in life for its own sake. Life is no brief candle to me. It is a sort of splendid torch which I have got hold of for the moment and I want to make it burn as brightly as possible before handing it on to future generations.

George Bernard Shaw (from Man and Superman)

For Tuesday 2/12: Mission Statements

Here's the blog post I thought I had put up:

Questions are more important than answers.  At least some questions are.

Maybe, then, I should put that as a question.  Are questions more important than answers?

If you live with the question, "What is my mission in life?", amazing possibilities open up.  There is, after all, only one of you.  What impact are you going to make?

Just as we don't expect you to finalize a prioritized set of values for the rest of your life in the second week of a class, we don't expect you to carve your personal mission statement in stone, either.  Articulating a mission statement is, nevertheless, deeply powerful.  The list of values you developed for last week's class can be a big help as you develop a mission statement.

Here are the examples in the book I showed you on Thursday, Where Will You Be Five Years From Today?

• Walt Disney: My mission in life is to make people happy.
• Eric Schmidt, CEO, Google: My mission is to collect all the world's information and make it accessible to everyone.
• Anitra Freeman, Artist: I believe creativity is the essence of being human.  I believe I make myself, and I won't buy my soul off the rack.  
• Phil Knight, Founder, Nike: My  ission is to bring inspiration and innovation to every athlete in the world.
• Rebecca Jones, Rancher: My life's mission is to protect and save early American farm animals such as the American Guinea hog and the Ben Franklin turkey from extinction.

The summer concert series I organize has this mission: "Bringing the community together with friends making music for friends." 

Over in Indy, we can read, "The mission of the Indianapolis Symphony Orchestra is to inspire, entertain, educate and challenge through innovative programs and symphonic music performed at the highest artistic level."

How to find a mission statement?  Google the name of an organization and the word "mission." 

If you have time to do this before class, copy and paste the mission statements into a comment. I suggest you find one of each of the following:

• an opera company
• a symphony
• a school
• a business
• a performer

 If you don't have time before class (which would not be surprising), BRING YOUR LAPTOP.

For Thursday 2/7: Values

On Thursday, bring in a list of your top five values. 

Here are some activities to help you develop the list.  Keep in mind that there isn't a right set of values.  As you evolve and grow, your sense of your values will as well. 

We talked a lot about Steve Jobs today.  Here's a short video of him talking about why it's so important for an organization to have clear values and a sense of mission.  Watch it:

Pretty powerful, isn't it?  He touches on some important issues we've already discussed.  "Vitality and relevance."  Something that we in classical music need to keep remembering.  Listen to him talk about Nike's values, and why they didn't show products in their ads. 

And then he talks about Apple:

"What we're about isn't making boxes for people to get their jobs done . . . we believe that people with passion can change the world." 

Think about that.  People with passion can change the world.  One of questions we live with in this course is how do you want to change the world?  

There's a great small book called Where Will You Be Five Years From Today? by Dan Zadra. Turn down the volume on your headphones or speakers, then click on that link, and watch the video.  A lot can be done in five years!

Then go to the Amazon link and look at the sample pages. Here are the examples of values that Zadra lists:

• Family
• Friendship
• Health
• Wealth
• Learning
• Sustainability
• Career
• Community
• Faith
• Integrity
• Art
• Free Time
• Creativty
• Adventure
• Love

Does that list bring any others to mind? Then in addition to the brainstorming you were doing in class today, answer these questions that Dan Zadra, the author, poses to help you identify your values:

• What are the three things I like most and least about myself?
• Who is the happiest person I know? [And why do you think (s)he is so happy?]
• Who are the two people I like and respect the most and why?
• Who am I? 

Other questions that can help you discern your values, from the Mindtools site (there's also a long list of values on the page I linked to):

•  Identify the times you were happiest: What were you doing? Were you with other people? Who? What other factors contributed to your happiness?
• Identify the times you were most proud: Why were you proud? Did other people share your pride? Who?
• Identify the times you were most fulfilled or satisfied: What need or desire was fulfilled? How and why did the experience give your life meaning?

(There's also a cool interactive tool at http://www.mas.org.uk/quest/ivp2.htm.)

Write down your answers.  Share some or all of your answers to the questions above in the comment section below.

What's entrepreneurship?

Read this article for one definition of entrepreneurship.  Then find another, and give an example of someone (or a group) who matches that description.

Homework for Thursday 2/1

It was great meeting together for the first time this morning.

For Thursday 2/1:

Read Chapter 1 "Mapping Success" of the Beeching, and make sure you have ordered it from Amazon.  (Or anywhere else--that's the Amazon link.)

Write out your answers to the seven "Career Forward" questions on page 20.

Look through the following websites (some of which are mentioned in the Beeching, and some :

• Matt Haimovitz
• International Contemporary Ensemble
• Simone Dinnerstein
• Neighborhood Classics
• Wordless Music
• Fifth House Ensemble

As you look at them, consider ways in which each represents some of the "21st Century" aspects we discussed in class:

• project based careers
• portfolio careers
• self-initiated projects
• social engagement
• use of current technology for marketing
• multi-genre (or genre-merging)
• interdisciplinary (combing music with other arts)

Add a comment below about what most impressed you.